Name: Social Media for Academia - All You Need to Know | Videos | Gan Jing World
Uploaded: 2022-03-24T00:00:00.000Z
Duration: 26 min 7 s
Description: Tips, tricks, and strategies to use social media effectively for academia. How should you set up your account? Who should you follow? What should you post? And ... | Videos | Gan Jing World

Stuart McErlain-Naylor

https://video2-us-west.cloudokyo.cloud/video/v3/4f/d7/8b/4fd78b8a-a033-4d2d-8293-86f097fc1b32/master.m3u8

Tips, tricks, and strategies to use social media effectively for academia. How should you set up your account? Who should you follow? What should you post? And how can you maximise the reach and impact of your posts?

This video will discuss each of these questions and more, focusing mainly on Twitter for academia, but with specific transferrable application to other social media platforms such as LinkedIn, YouTube, Instagram, TikTok, Facebook, and ResearchGate.

Specific detail will be provided to help you promote your journal article or other research outputs, although you do not need a published article to benefit from social media. If anything, it’s beneficial to post and build an audience much earlier in the research process.

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Principles and strategies for upskilling in academia: https://youtu.be/42uhNrNWCYw 
Tips for scientific writing: https://youtu.be/PjhmDH3u98w 

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00:00 Social Media for Academia
01:46 Why Should Academics Use Social Media?
03:19 Principles for Effective Academic Social Media Use
04:26 How to Set Up an Academic Social Media Account
09:23 Who to Follow on Academic Social Media
10:27 What to Post on Academic Social Media
13:59 What Time Should I Tweet?
15:18 How to Share a Journal Article on Social Media
19:10 Sharing a Conference Presentation on Social Media
19:34 How to Use Bold or Italics Text on Twitter or Other Social Media
20:56 Posting Threads on Twitter
21:50 Effective Use of Links on Social Media
23:44 Who to Tag in Your Academic Tweets
24:51 Hashtags in Academic Social Media
25:34 Don’t Forget Your Old Social Media Posts

Image credits:
Kardashian image adapted from https://www.flickr.com/photos/evarinaldiphotography/8002634675 under https://creativecommons.org/licenses/by-sa/2.0/ 
Evergreen image: dulcecaramia, CC0, via Wikimedia Commons 
Automation image: chombosan / Shutterstock
Tug of war image: https://commons.wikimedia.org/wiki/File:Tug_of_war.svg 
Maze image adapted from https://commons.wikimedia.org/wiki/File:Maze_01.svg